Revenue Retention Rate (%)

Revenue Retention Rate is the percentage of recurring revenue retained from existing customers in a given time period, including expansion revenue, downgrades, and cancels. This churn metric gives a comprehensive view of positive as well as negative changes with respect to customer retention.

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Formula

Revenue Retention Rate = (Revenue at the Start of the Period + Expansion Revenue - Churn Revenue) / (Revenue at the Start of the Period) x 100


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