CAC per New Customer

Knowing how much a customer costs your company today will give you powerful tools to forecast how much they will cost you in the coming months. Use your CAC to gain insights on your:

• LTV:CAC ratio
• CAC payback time
• Sales and marketing operational performance
• Company’s profitability
• Ideal growth rate

Customer Acquisition Cost (CAC) per new customers is shown for the selected period and calculates how much it costs to acquire one new customer. Data sources include:

• Integrations to Payroll Software
• Integrations to Accounting Software
• Manual entries in Calqulate
• Data import via API

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Formula

CAC per New Customer = Sum of all customer acquisition costs / number of new customers during the period.