CAC per New Customer

CAC = Customer Acquisition Cost

Knowing how much a customer costs your company today will give you powerful tools to forecast how much they will cost you in the coming months. Use your CAC to gain insights on your:

  • LTV:CAC ratio
  • CAC payback time
  • Sales and marketing operational performance
  • Company’s profitability
  • Ideal growth rate

Customer Acquisition Cost (CAC) per new customers is shown for the selected period and calculates how much it costs to acquire one new customer. Data sources include:

  • Integrations to Payroll Software
  • Integrations to Accounting Software
  • Manual entries in Calqulate
  • Data import via API



CAC per New Customer = Sum of all customer acquisition costs / number of new customers during the period.