LTV

Customer Lifetime Value

Your Customer Lifetime Value (LTV) is the total amount a customer is worth during their lifetime with your business. Aim for your LTV to be considerably higher than your Customer Acquisition Costs (CAC).

Data sources include:

  • Integrations to Subscription Management Software
  • Integrations to Accounting Software
  • CSV file imports
  • Manual entries in Calqulate
  • Data import via API

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Formula

LTV = Average Revenue Per Account (all accounts) x Gross Margin % / Net MRR Churn % x Gross Profit %


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