Revenue Growth
Growth metrics always matter from the start and that makes them important KPIs.
Revenue growth performance metrics provide visibility into the health of the business and its growth potential.
P&L Revenue Growth Rate (%)
Profit & Loss (P&L) report's revenue growth calculated for monthly periods. Revenue growth provides visibility into the health of the business and its growth potential.
P&L Revenue growth can also be observed and calculated based on rolling data which means that the data is looked back for example six months or 12 months starting from current month.
P&L Revenue growth is the amount of P&L Revenue a company makes over a pre-determined time compared to the previous, identical amount of time. So, for example, it’s how much P&L Revenue the company made this month compared to last month. The data is cumulative and always calculated based on the previous identical period’s data.
Formula
P&L Revenue Growth = (Current Period P&L Total Income – Previous Period P&L Income) / Previous Period P&L Income x 100
MRR Growth Rate (%)
Monthly Recurring Revenue (MRR) Growth Rate is the velocity at which MRR is being added to the business, expressed as a percentage. The growth rate impacts the overall valuation of the business which in turn evolves over time as the business scales.
Percentage of MRR growth is shown for the selected period. The data is cumulative and always calculated based on the previous period’s data.
Formula
MRR Growth Rate = (Total MRR end of period - Total MRR beginning of period) / (Total MRR beginning of period) x 100
Quarterly Recurring Revenue Growth Rate (%)
Quarterly Returning Revenue (QRR) percentage measures the output of a quarter’s worth of revenue growth for every dollar spent on sales and marketing. The data is cumulative and always calculated based on the previous period’s data.
Formula
Quarterly Returning Revenue % = (Current Quarter ARR - Prior Quarter ARR) / Prior Quarter ARR x 100
Data sources
- Integrations to Subscription Management Software
- Integrations to Accounting Software
- CSV file imports
- Manual entries in Calqulate
- Data import via API
Updated almost 2 years ago