Customer churn

Churn = Lost recurring revenue from cancelled subscriptions.

Churn means lost revenue. Churn is inevitable. Use churn to gain insights on your:

  • Net Revenue Retention (NRR)
  • Customer segmentation analysis
  • Customer Lifetime Value (LTV)

The churned, or lost, recurring customers from cancelled subscriptions are shown for the selected period. Data sources include:

  • Integrations to Subscription Management Software
  • Integrations to Accounting Software
  • CSV file imports
  • Manual entries in Calqulate
  • Data import via API

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Formula

Customer churn = The sum of all your cancelled subscriptions on the last day of the display period, for example, a week or a month.


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