Customer churn

Churn means lost revenue. Churn is inevitable. Use churn to gain insights on your:

• Net Revenue Retention (NRR)
• Customer segmentation analysis
• Customer Lifetime Value (LTV)

The churned, or lost, recurring customers from cancelled subscriptions are shown for the selected period. Data sources include:

• Integrations to Subscription Management Software
• Integrations to Accounting Software
• CSV file imports
• Manual entries in Calqulate
• Data import via API

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Formula

Customer churn = The sum of all your cancelled subscriptions on the last day of the display period, for example, a week or a month.